The single most powerful form of new business creation is word of mouth. Your friends and customer, friends aren't likely to carry your business card or printed brochure everywhere they go but they can carry your domain name in their heads! For that reason, choosing a simple, easily remembered and easily spelled domain name is key, avoid hyphenated names.

Color printed brochures or other printed promotional material can be expensive and they may become outdated very quickly.  When you have a web site created you may consider that expensive too.  But hang on, make the comparison. A web site is a full color brochure for your business. Unlike a printed brochure it never gets lost or put in the bin and you never have to go to your printer and pay for more. As things change, updates to your website cost a fraction of printing costs. Your web site is available in pristine condition, 24 hours a day to anyone in the world, not lost or misplaced in a stack of paper.  Now you can promote your most up to date products your website all the time, encouraging your customers to get in the habit of checking it often to catch changes and special offers or new products and services.

You web site is alive! It can do so many things that printed materials simply can't. Above all your customers and potential customers can communicate at their convenience, even while you are asleep or your business premises are closed. You return to hot enquiries, your website can gather information for you in manageable, useful detail.

You can maintain customer relationships efficiently as your site acquires subscribers and customers who opt in to be informed of developments, new products and services available, plus special offers and industry news. You can develop your own database of contacts with many of the software options available such as guest books, forums, blogs, member specific software, quote and feedback forms.  Communicating quickly and directly in a timely fashion will encourage potential customers to commit and initiate business opportunities.  Your website products and services are now easily shared - happy customers pass on your website to their network of friends & family with a click of a button.  How's that for word of mouth!

What is the potential for your product or services?  Locally websites are becoming as effective and useful as Yellow Pages, some people think even more so.  It is very common for households to "search the internet" for products & services on a daily basis why would you want to miss out on being a part of the Internet Yellow Pages.  And if your product or service has the potential to sell outside your Province or State or Country?.... well....what are you waiting for?  Internet sales grew 14% from 2006 to 2010 and in the U.S. alone, the financial forecast for online spending for 2010 is a whopping 119 BILLION dollars. With your web site you call the shots. You can target locally, regionally, nationally or globally regardless of your physical location. The chains are finally broken.

In our busy lives, more and more customers are comparison shopping online before stepping over the threshold of your shop or knocking on your office door.  Your web site removes any anxiety or guesswork that potential customers encounter when making the decision to do business.. They aren't going to have to voice their doubts or consider their budget out loud while surfing through your website.  There is no perception of over bearing sales staff, no risk of embarrassment and no feelings of guilt if you don't have what they want and they have to leave.

It's not easy to deliver images of your products or services to your customers for any spare moment of the day that they might have to go through them.  Catalogues can quickly become out of date and are cost prohibitive.  Online image displays is one of the single largest pleasures your customers will have in visiting your website they want to see your before and after photos of a job well done, detailed images of a product you have for sale, sizes and measurements so they can quickly check the fit from the comfort of their own home.  You can be in your customers home selling your products day and night without physically having to be there!  It's increasing your sales staff ten-fold!

You have a credible business with great products and services and a passion for customer service but you're small. Nothing wrong with that but customer perception is important. You know you can do as good a job or better than the big boys but your shop is on a back street or your office is on the 7th floor in a small provincial town. None of this is an issue on the internet. Your web site can be as sophisticated as any competitor and can project your true business image rather than the image that your surroundings may suggest. Your web site can communicate who you really are or who you truly aspire to be.

You're only human. You can't be ready to do business 24/7. You have to eat, sleep, relax and do other things too. Your web site doesn't. Your web site is actively selling and growing your business every minute of every day. If you sell goods directly from your site your balance is growing while you're asleep. You wake up to orders in the book and cash in the bank.